On Tuesday, Mark Zuckerberg, CEO of social media giant Facebook FB , announced that the company has crossed 2 billion monthly active users (MAUs), up from its 1.94 billion users Facebook reported in its most recent earnings report in May.
Putting this into perspective, there's about 7.34 billion people living on Earth, and a large chunk of us-inching closer to a third of the total population-are scrolling through a Facebook newsfeed. It's also been less than five years since Facebook hit 1 billion MAUs.
This achievement makes Facebook the biggest social platform in terms of logged-in users. Alphabet's GOOGL YouTube has 1.5 billion users, Tencent's TCEHY WeChat has 889 million, while Twitter TWTR and Snap's SNAP Snapchat have about 328 million and 255 million users, respectively. And then there's all of Facebook's other apps; WhatsApp and Facebook Messenger boast roughly 1.2 billion users each, while Instagram has skyrocketed recently, with over 700 million users.
TechCrunch notes that the majority of Facebook's growth these last five years in particular were driven by countries in the developing world. It has "relentlessly optimized its app for cheap Android smartphones and low-bandwidth connections," which helped them add upwards of 746 million users in Asia and the Rest of World Region since hitting that 1 billion user mark.
"Each day, more than 175 million people share a Love reaction, and on average, over 800 million people like something on Facebook," product manager Guillermo Spiller said in a press release . "More than 1 billion people use Groups every month."
To celebrate this milestone, Facebook has launched a new personalized video feature to "show appreciation"; these videos also reflect the company's newly updated mission statement , which is to "Give people the power to build community and bring the world closer together." Called Good Adds Up, you can check out your custom video either in your News Feed or by visiting facebook.com/goodaddsup.
Facebook will also be displaying thank you messages whenever users "heart" another friend's post, create a new group, or wish someone a happy birthday, actions the company sees as key to community building.
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