Facebook Boosts Security Measures Ahead of India Election

FacebookFB is strengthening initiatives related to transparency and security on its platform in view of assembly election and 2019 general election in India. In this regard, the social media giant is working with the Election Commission of India.

Facebook recently announced that advertisers who want to place political ads on its platform will need to confirm their identity and location.

Also, all ads related to election and other political issues will be labeled with the name of the payer in the disclaimer section from early next year. The respective label will redirect the user to a "searchable archive" that will provide information on the budget of the campaign, number of viewers as well as the demographic details of the audience.

These measures are aimed at preventing any foreign interference in the upcoming election, especially after the Cambridge Analytica scandal that impacted 87 million subscribers on Facebook's platform.

Following the scandal, the government of India issued notices to Facebook to assess the impact on users in the country. In response, the company admitted that around 5.62 lakh users in India were affected.

To avoid similar circumstances, Facebook is allowing only authorized advertisers to post political ads. Also, the social media giant has put together a team of specialists to monitor the upcoming elections in India - Facebook's largest user base with 294 million active users as of the end of third-quarter 2018. Prior to this, Facebook undertook similar security measures ahead of election in Brazil, the United States and UK.

We believe that these initiatives by this Zacks Rank #3 (Hold) company will boost its trustworthiness and re-establish its strong foothold in the social media market by limiting fake news and external interference on the platform.

Facebook, Inc. Revenue (TTM)

Facebook, Inc. Revenue (TTM) | Facebook, Inc. Quote

Google and Twitter Take a Strong Stance Too

Twitter TWTR and Alphabet's GOOGL Google, offering digital advertising, have also come under scrutiny for failing to recognize external interference that impacted 2016 U.S. Presidential election results.

Twitter has taken initiatives to repair brand image and create a "safer environment" especially after Russian trolls related to 2016 U.S. Presidential election impacted at least 1.4 million users on its platform. Reportedly, the company is also working with Election Commission of India to provide users with more detailed information regarding political and issue-based advertisements.

Google, which is anticipated to reach $40 billion in its advertising business in 2018, per eMarketer, is also ramping up security measures and working in tandem with Election Commission of India to prevent any misuse of the platform.

A Key Pick

A better-ranked stock in the broader computer and technology sector is Marvell Technology Group MRVL sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here.

Long-term earnings growth rate for Marvell Technology is projected to be 9.4%.

Will You Make a Fortune on the Shift to Electric Cars?

Here's another stock idea to consider. Much like petroleum 150 years ago, lithium power may soon shake the world, creating millionaires and reshaping geo-politics. Soon electric vehicles (EVs) may be cheaper than gas guzzlers. Some are already reaching 265 miles on a single charge.

With battery prices plummeting and charging stations set to multiply, one company stands out as the #1 stock to buy according to Zacks research.

It's not the one you think.

See This Ticker Free >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

Facebook, Inc. (FB): Free Stock Analysis Report

Alphabet Inc. (GOOGL): Free Stock Analysis Report

Twitter, Inc. (TWTR): Free Stock Analysis Report

Marvell Technology Group Ltd. (MRVL): Free Stock Analysis Report

To read this article on click here.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Other Topics


Latest Markets Videos


Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at

Learn More