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Experian to appeal ICO's enforcement action on using personal data for marketing

Experian, the world's biggest credit check company, said on Tuesday it intends to appeal the British data watchdog's enforcement action against the company's handling of people's personal data within its direct marketing services.

Oct 27 (Reuters) - Experian EXPN.L, the world's biggest credit check company, said on Tuesday it intends to appeal the British data watchdog's enforcement action against the company's handling of people's personal data within its direct marketing services.

The Information Commissioner's Office (ICO) on Tuesday ordered the company to make fundamental changes to how it handles the data, following a probe into how Experian, Equifax EFX.N and TransUnion TRU.N used personal data for direct marketing purposes.

(Reporting by Tanishaa Nadkar in Bengaluru; Editing by Ramakrishnan M.)

((tanishaa.nadkar@thomsonreuters.com; +919730172534; Twitter - @TanishaaNadkar;))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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