Ericsson Selected by Bonnier for Nordic VOD Service - Analyst Blog

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EricssonERIC penned a multi-year deal with Bonnier Broadcasting for offering online video platform for C More - the under-development over-the-top ('OTT') and live TV subscription video on demand ('SVOD') service for Nordic Countries. The deal is at par with Ericsson's plan of strengthening its foothold in the broadcasting and media industry.

As per the deal, Ericsson will provide several managed services comprising content management and preparation, subscriber management and billing and advertising insertion services for numerous devices and platforms. This service by Ericsson diminishes the difficulties and complications faced by the broadcasters in deploying online TV services and internet-delivered catch-up to a heap of connected devices.

As a matter of fact, C More will be launched later in 2015 on various platforms such as iOS and Android devices. The content of this Nordic VOD service includes various sports, local and international drama series, sitcoms along with Swedish and international films.

We believe the above-mentioned deal will boost Ericsson's relationship with TV4, the operating arm of Bonnier Group. Notably, Ericsson had previously been selected by TV4 for managing the latter's uninterrupted technical operations as part of a 10-year deal.

Of late, Ericsson has been undertaking significant initiatives and extending its technology to broadcasters for merging video and mobility. Last week, Ericsson stated its plan to expand its closed captioning business in the U.S. and beyond (read more: Ericsson to Provide Closed Captions to U.S. Audiences ).

Ericsson currently carries a Zacks Rank #4 (Sell). Some better-ranked stocks in the industry include InterDigital, Inc. IDCC , ViaSat Inc. VSAT and Aruba Networks, Inc. ARUN . While ViaSat and InterDigital carry a Zacks Rank #1 (Strong Buy), Aruba Networks has a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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