eBay to Launch Enterprise Commerce Marketing Platform - Analyst Blog

eBay ( EBAY ) is set to launch an Enterprise Commerce Marketing Platform, which integrates multiple platforms, in a strategic partnership with FICO ( FICO ).

FICO is a prominent analytics software enterprise, enabling businesses in more than 90 countries to make informed decisions to increase levels of growth, profitability and customer satisfaction. FICO is known for its credit score services and also provides data and analytics services.

eBay's new platform integrates various others, including those that it picked up through its 2011 acquisition of GSI Commerce.

The $2.4 billion deal helped the company position itself as a prominent strategic global commerce partner of choice for retailers and brands of all sizes.


eBay's latest platform will enable marketers to combine FICO's predictive analysis with its demand-generation technologies to devise several online marketing solutions.

The platform will enable clients to put together third-party data and information from eBay with their own proprietary data for use in areas like website optimization.

It comprises a customer engagement engine that syndicates e-mail and a customer database to deliver tailored content to customers across all selling channels.

It links over 200,000 publishers to drive online, in-store and mobile solutions and offers display ad, client loyalty and additional marketing services.

Discrete engines are provided for customer engagement, affiliate sales, display marketing; social media display marketing, customer loyalty, optimization, audience insights and acknowledgment, and a media organizer.

The integration of commerce insights and analytics will enable marketers to better judge consumer behavior, enhance ROI during the life of campaigns and address consumers on a one to one basis.

The brewed platform is targeted specifically toward the commerce clients.


eBay will not make the platform available until the first quarter of next year. It expects to get clients over to the new platform by the end of Mar 2015.

eBay currently carries a Zacks Rank #3 (Hold).

Other Stocks to Consider:

Better-ranked stocks in the industry that warrant a look include MercadoLibre, Inc. ( MELI ) and World Energy Solutions Inc ( XWES ) -- both of which sport a Zacks Rank #1 ( Strong Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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