eBay Launches Green Monday Deals to Lure Holiday Buyers

Evaluating market performance charts

Online retailer eBay Inc. EBAY launched its much-awaited Green Monday deals to attract holiday buyers with huge discounts on various products.

It offers special deals including deep discounts on products like Apple MacBook and MacBook Airs, Google Home Hub, David Yurman and Bose Soundtouch 10 Wireless Speaker, among others.

The move is expected to boost revenues as Green Monday is considered one of the biggest shopping days of the year for eBay. Moreover, the company assures to deliver goods in less than three days, with most of the goods being delivered free of cost.

Coming to price performance, eBay's shares have lost 23.2% on a year-to-date basis against the industry 's rally of 1.6%.

Green Monday's Contribution to eBay Sales

E-commerce has been driving holiday sales over the last few years, with an increasing number of consumers preferring to shop online.

With deep discounts and early delivery, Green Monday is a boon in disguise for both the company and holiday shoppers who are waiting for great last-minute deals to complete their shopping lists.

Starting 2007, the second Monday in December is regarded as Green Monday with the company recording one of its biggest sales days. Per Comscore, Green Monday deals led to total sales of $859 million in 2008, which increased significantly to $1.6 billion in 2016, reflecting its growing popularity.

In 2017, the company celebrated its 10th anniversary of Green Monday by launching deals every hour. Notably, Green Monday was as third-highest sales day for the company in the same year.

eBay Inc. Price and Consensus

eBay Inc. Price and Consensus | eBay Inc. Quote

eBay Expanding Presence to Stay in Competition

eBay is a well-established player in the e-commerce space that has been expanding its services offerings to meet the needs of shoppers.

eBay recently joined forces with leading service providers, namely Handy, Porch and InstallerNet, to offer installation services to its shoppers.

The company's strong focus on strategic partnerships should continue to benefit its market position and lift holiday sales. In addition, this is likely to provide the company an edge over Amazon AMZN and Alibaba BABA in the e-commerce space.

The company also expanded its eBay Authenticate platform into the luxury jewelry category.The latest move is expected to strengthen its client base in the holiday season.

Zacks Rank & Stocks to Consider

Currently, eBay carries a Zacks Rank #3 (Hold).

A better-ranked stock in the broader retail-wholesale sector is Casey's General Stores, Inc. CASY , which currently sports a Zacks Rank #1 (Strong Buy).

You can see the complete list of today's Zacks #1 Rank stocks here.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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