Markets
DPZ

Domino's Pizza (DPZ) Hits 52-Week High on Digital Initiatives - Analyst Blog

Shares of Domino's Pizza, Inc.DPZ hit a new 52-week high of $115.24 during the trading session on Jun 26, on the back of its newest digital ordering platform - ordering through text. Further, the company's strong fundamentals - including consistent earnings growth - possibly caught investors' attention.

On Jun 15, Domino's added to its immensely successful digital platform by introducing ordering with an emoji by text. Once customers have opted for and provided their phone number in their Pizza Profile at the company's website, they can simply text a pizza emoji to DPIZZA and place their saved Easy Order. In fact, share price has grown 3.7% since then.

At a time when pizza chains are increasingly embracing digital technology to boost profits, Domino's Pizza's efforts to update its ordering platform is an attempt to gain market share and industry profits. For Domino's Pizza mobile and online ordering accounts for 40% of the U.S. sales.

Further, with the recent addition, analysts believe Domino's will augment spending, improve customer experience and lower serving expenses. In fact, investors' optimism surrounding the stock resulted in its price soaring this year, with a year-to-date return of 22.6%.

Domino's Pizza currently carries a Zacks Rank #3 (Hold). Better-ranked stocks in the hotel industry are Zoe's Kitchen, Inc. ZOES , Dave & Buster's Entertainment, Inc. PLAY and Restaurant Brands International Inc. QSR . All these stocks sport a Zacks Rank #1 (Strong Buy).

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days . Click to get this free report >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

DOMINOS PIZZA (DPZ): Free Stock Analysis Report

RESTAURANT BRND (QSR): Free Stock Analysis Report

DAVE&BUSTRS ENT (PLAY): Free Stock Analysis Report

ZOES KITCHEN (ZOES): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

DPZ PLAY QSR

Other Topics

Stocks

Latest Markets Videos

Zacks

Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at www.zacks.com.

Learn More