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Does This Turn Amazon Fire TV Into a Microsoft Xbox One and Sony PS4 Rival?

Amazon.com 's Fire TV has always been a bit more than just a set-top box for streaming video.

When launched, it was already a sort of mini gaming console, with some titles requiring the purchase of a game controller and others using the device's simple remote control. Fire TV allows users to play a number of games on their television, including many that became popular on tablets.

Fire TV brought Minecraft to the living room without players needing a Microsoft Xbox or a Sony PlayStation. That's a small step, as Minecraft -- although incredibly popular -- is a relatively simple game. But Amazon has pushed things even farther. It already has brought some older console titles, including a number of the Grand Theft Auto games, to Fire TV. Now, a new partnership will enhance the selection of top-tier titles on the platform.

What did Amazon do now?

The online retail giant has made a deal with GameFly to stream games to Fire TV. The company detailed the deal in a press release .

Using the GameFly service, customers can play top quality PC titles, including Warner Brothers' acclaimed Batman series , Darksiders II , and Dirt 3 . Game packs start at $6.99 a month and at launch customers can choose from six gaming packs. Customers can use the GameFly service with the Amazon Fire TV Game Controller, which is available for $39.99.

There will be 40 titles in total at launch, though neither company has specified a release date for the service. Fire TV does not appear, at least at the time of the announcement, as a device choice on GameFly.com. Still, Amazon is getting access to console-quality games -- albeit not the newest ones -- that offer game play far more evolved than Fire TV's existing tablet-style fare.

The Amazon Fire game controller Source: .

The Amazon Fire game controller Source: Amazon .

Will it work?

It's worth noting that both Xbox One and PS4 have to date outsold the consoles they replaced (the Xbox 360 and the PS3). The demise of both game systems has been predicted, as has the end of game consoles as a whole, yet both continue to sell.

Still, Amazon is getting closer to making Fire TV a viable alternative. Nintendo showed with the first Wii that a market exists for lower-priced family consoles. Fire TV could fill that niche, and being an excellent set-top box that offers something for the whole family adds to that appeal. If Amazon brings more games to the platform, some users -- particularly families with younger kids -- could consider it a more sensible purchase than a PS4 or Xbox One.

Fire TV is not ready to take core market share away from Sony and Microsoft, but this deal means it will steal some less hard-core gamers. Should Amazon continue to add top titles either on its own or through GameFly, the $99 set-top box could ultimately become a console alternative for a wider array of game players.

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The article Does This Turn Amazon Fire TV Into a Microsoft Xbox One and Sony PS4 Rival? originally appeared on Fool.com.

Daniel Kline owns shares of Apple and Microsoft. He owns a Fire TV and an Xbox One. The Motley Fool recommends Amazon.com and Apple. The Motley Fool owns shares of Amazon.com and Apple. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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