US Markets

Disney bans ads from Netflix ahead of streaming launch - WSJ

Credit: REUTERS/LUCY NICHOLSON

Walt Disney Co is banning advertising from Netflix Inc across its TV networks, the Wall Street Journal reported on Friday, citing people familiar with the matter.

Oct 4 (Reuters) - Walt Disney Co DIS.N is banning advertising from Netflix Inc NFLX.O across its TV networks, the Wall Street Journal reported on Friday, citing people familiar with the matter.

Disney, which is set to launch its video streaming service "Disney+" on Nov. 12, told its employees earlier this year that it would not accept ads from any rival streaming services but later compromised with almost every service except Netflix, the report said. (https://on.wsj.com/2MeHcLG)

Disney and Netflix did not immediately respond to Reuters request for comment.

(Reporting by Ayanti Bera in Bengaluru; Editing by Sriraj Kalluvila)

((Ayanti.Bera@thomsonreuters.com; within U.S.+1 646 223 8780, outside U.S. +91 80 6749 0341;))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Reuters

Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com and via Reuters TV.

Learn More