DISH Network Revamps TV Anywhere App for Mobile Users - Analyst Blog

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DISH Network Corp. ( DISH ), the second largest satellite TV operator in the U.S., recently launched a new design for user interface needed to access its latest applications of the TV Anywhere service. The new designs have been released for Apple Inc. ( AAPL ) developed iPhones and Google Inc. ( GOOGL ) developed Android-based smartphones. The new user interface will enable customers to easily navigate their favorite TV programs.

Moreover, users of DISH TV Anywhere service will be offered several other facilities like personalised recommendations, Thuuz Sports' excitement ratings, a page to aggregate information from the Guide, DVR recordings and video-on-demand (VoD), a consolidated list of desired TV shows to watch later and a drop down menu to resume recording and VoD programs.

Over the last 3-4 years, the internal dynamics of the U.S. pay-TV industry have been gradually shifting from cable and satellite TV operators to low-cost over-the-top service providers. The strong presence of online video streaming providers like Netflix Inc. ( NFLX ) and Hulu are posing significant threat to the existing pay-TV business model. Meanwhile, cord-cutting has become a serious concern for major pay-TV operators.

DISH is trying hard to counter these threats and has already introduced several innovative products to fortify its video business. Just ten days ago, DISH commercially launched its Internet TV service called "Sling TV" throughout the U.S. With this, the company forayed into the over-the-top video delivery market.

Availability of Internet TV at an exceptionally low price along with the accessibility to some top-rated TV channels such as ESPN may become a game changer for the pay-TV industry while posing significant threat to cable multi service operators.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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