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DICK'S Sporting on Track with Store Expansion, Adds 3 More

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DICK'S Sporting Goods Inc.DKS has taken another step toward fortifying its store base by announcing the inaugural of three new stores on Oct 16. These stores will be located at Sunrise Mall in Brownsville, TX; Battlefield Shopping Center in Leesburg, VA; and The Mall at Rockingham Park in Salem, NH. Launch of these stores will be celebrated over the following weekend.

The new Texas outlet will bring the company's store count in the state to 24, while the Virginia store will be its 30th one in the state. The third store will mark the opening of the sixth New Hampshire outlet. These stores will expand the company's store base in the United States to 636.

These new stores will offer over 40 suitable in-store services provided by DICK'S Sporting's certified PROS in sports and outdoor specialties like Golf, Biking and Fishing. Moreover, all the three locations will house Under Armour Inc. UA and Nike Inc. NKE shops. These stores will also accommodate athletic clothing and footwear along with the latest equipments for team sports, fitness, camping, hunting and fishing.

In order to attract customers to its new stores during the celebration period, DICK'S Sporting has announced a range of lucrative giveaways.

The company will distribute free Reebok Play Dry T-Shirts to the first 100 people in the queue on the opening day. The early birds will also get an opportunity to open the DICK'S Sporting Goods Gift Locker on all three days. Moreover, on Saturday and Sunday, the company plans to give away Mystery Gift Cards worth $5-$500 to the first 100 adults in line.

We believe that this full-line sporting goods and apparel retailer will benefit from its in-store actions and online growth strategies. The company's in-store remodeling efforts, launch of shop-in-shop facilities and recruitment of competent sales personnel have consistently boosted its top line. Furthermore, the company is aggressively enhancing its eCommerce capabilities to increase sales as well as market share in online retailing.

DICK'S Sporting currently has a Zacks Rank #3 (Hold). A better-ranked stock in the same industry is Build-A-Bear Workshop Inc. BBW , carrying a Zacks Rank #1 (Strong Buy).

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UNDER ARMOUR-A (UA): Free Stock Analysis Report

NIKE INC-B (NKE): Free Stock Analysis Report

DICKS SPRTG GDS (DKS): Free Stock Analysis Report

BUILD-A-BEAR WK (BBW): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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