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DICK'S Sporting Furthers Expansion, Opens Store in Missouri - Analyst Blog

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DICK'S Sporting Goods Inc. 's ( DKS ) expansion strategy seems to have no end as the company recently announced the introduction of yet another store, which is to open in Missouri.

The new store will be housed at Wentzville Crossing in Wentzville, marking the company's 14th outlet in the state and 597th in the country. The celebrations to mark the opening of this new store will commence on Oct 31 and continue over the weekend.

The store offerings will include over 40 suitable in-store services provided by DICK'S certified PROS in sports and outlook specialties including Golf, Bike and Fishing. Moreover, the new location will be highlighted by Under Armour, Inc. ( UA ) and Nike, Inc. ( NKE ) shops. It will also include other athletic clothing and footwear brands along with the latest equipment for team sports, fitness, camping, hunting and fishing.

In order to attract customers to its new store, DICK'S Sporting announced a range of lucrative giveaways during the celebration period.

The company will distribute free Reebok Play Dry T-Shirts to the first 100 people in queue on the opening day. Also, the early birds will get an opportunity to open the DICK'S Sporting Goods Gift Locker on all three days. Moreover, on Saturday and Sunday, it plans to give away free Mystery Gift Cards worth $5-$500 to the first 100 adults in queue.

Additionally, to lure customers, the company has invited Tom Herr to make a special appearance at the store on Saturday.

We believe that this full-line sporting goods and apparel retailer will benefit from its in-store action and online growth strategies. The company's in-store remodeling efforts, launch of shop-in-shop facilities and recruitment of more competent sales personnel have continually boosted its top line. Furthermore, the company is aggressively enhancing its eCommerce capabilities to increase sales as well as market share in online retailing.

DICK'S Sporting's strategic measures of strengthening its store base and the use of technology to provide better services are likely to improve its relationship with present customers while attracting new ones.

Apart from DICK'S Sporting, another company which is ramping up store expansion is DSW Inc. ( DSW ). The company recently announced three new stores located in Livingston, NJ; Augusta, GA and Brooklyn, NY. After a lull first half, the company picked up pace and announced 15 new openings since September. SW's store openings signify the company's commitment toward strengthening its network with the aim to drive top-line growth.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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