Further advancing its expansion, DICK'S Sporting Goods Inc.DKS has announced plans to introduce four new stores, slated to open on Jun 19. The celebrations for the launch of these stores, located at Dulles Landing in Arcola and Winchester Plaza in Winchester, both in Virginia; Bowman Place in Mt. Pleasant, SC; and the Florida Mall in Orlando, FL, will continue over the following weekend.
The new Virginia outlets will bring the company's store count in the state to 29, while the South Carolina and Florida ones will mark the 13th and 34th store, respectively, in these states. These stores will expand the company's store base in the United States to 617.
The new stores will offer over 40 suitable in-store services provided by DICK'S certified PROS in sports and outdoor specialties like Golf, Bike and Fishing. Moreover, the new locations will house Under Armour Inc. UA and Nike Inc. NKE shops. These stores will also include athletic clothing and footwear along with the latest equipment for team sports, fitness, camping, hunting and fishing.
In order to attract customers to its new stores during the celebration period, DICK'S has announced a range of lucrative giveaways.
The company will distribute free Reebok Play Dry T-Shirts to the first 100 people in queue on the opening day. Also, the early birds will get an opportunity to open the DICK'S Sporting Goods Gift Locker on all three days. Moreover, on Saturday and Sunday, the company plans to give away free Mystery Gift Cards worth $5-$500 to the first 100 adults in line.
We believe that this full-line sporting goods and apparel retailer will benefit from its in-store action and online growth strategies. The company's in-store remodeling efforts, launch of shop-in-shop facilities and recruitment of competent sales personnel have continually boosted its top line. Furthermore, this Zacks Rank #3 (Hold) company is aggressively enhancing its eCommerce capabilities to increase sales as well as market share in online retailing.
DICK's Sporting currently has a Zacks Rank #3 (Hold). A better-ranked stock in the same industry is Big Five Sporting Goods Inc. BGFV , sporting a Zacks Rank #1 (Strong Buy).
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