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DICK'S Sporting Expands Further: Does this Signify Growth?

DICK'S Sporting Goods Inc.DKS has taken another step toward fortifying its store base by announcing the inaugural of two new namesake stores in North Carolina and Nebraska, and its fourth All-American Sports Center in Illinois.

The two namesake stores, to be located at the Shoppes at Summit Park in Salisbury, NC; and at Northwest Commons in Grand Island, NE, are scheduled to open doors on Oct 9 and Oct 2, respectively. Meanwhile, the All-American Sports Center, which accommodates both the company's namesake and Field & Stream stores under the same roof, will be inaugurated on Oct 8 at Market Place Shopping Center in Champaign, IL. Launch of all three stores will be celebrated through the respective weekends following the opening.

The new North Carolina outlet will bring the company's store count in the state to 33, while the Nebraska store will be its fourth one in the state. Together, they will expand the company's store base in the United States to 633. These stores will offer over 40 suitable in-store services provided by DICK'S Sporting's certified PROS in sports and outdoor specialties like Golf, Biking and Fishing. Moreover, both the locations will house Under Armour Inc. UA and Nike Inc. NKE shops. The outlets will also accommodate athletic clothing and footwear along with the latest equipments for team sports, fitness, camping, hunting and fishing.

Simultaneously, the All-American Sports Center offers customers the convenience to shop for all DICK'S Sporting and Field & Stream products at one location, thereby enhancing consumer shopping experience. These stores accommodate the best collection of sports and outdoor apparel, gears and accessories, making it an ideal destination for athletes and outdoor sports enthusiasts.

In order to attract customers to its new stores during the celebration period, DICK'S Sporting has announced a range of lucrative giveaways.

At the namesake stores, the company will distribute free Reebok Play Dry T-Shirts to the first 100 people in the queue on the opening day. The early birds will also get an opportunity to open the DICK'S Sporting Goods Gift Locker on all three days. Moreover, on Saturday and Sunday, the company plans to give away Mystery Gift Cards worth $5-$500 to the first 100 adults in line.

At the All-American Sports Center, shoppers will get a chance to open the DICK'S Sporting Goods Gift Locker or Field & Stream Locked and Loaded Prize Safe and to win numerous Mystery Gift Cards and other premium items.

We believe that this full-line sporting goods and apparel retailer will benefit from its in-store actions and online growth strategies. The company's in-store remodeling efforts, launch of shop-in-shop facilities and recruitment of competent sales personnel have consistently boosted its top line. Furthermore, the company is aggressively enhancing its eCommerce capabilities to increase sales as well as market share in online retailing.

DICK'S Sporting currently has a Zacks Rank #3 (Hold). A better-ranked stock in the same industry is Build-A-Bear Workshop Inc. BBW , carrying a Zacks Rank #1 (Strong Buy).

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UNDER ARMOUR-A (UA): Free Stock Analysis Report

NIKE INC-B (NKE): Free Stock Analysis Report

DICKS SPRTG GDS (DKS): Free Stock Analysis Report

BUILD-A-BEAR WK (BBW): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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