DICK'S Sporting (DKS) Introduces Tennessee's 15th Store - Analyst Blog

Moving further on its expansion path, DICK'S Sporting Goods Inc.DKS announced plans to introduce a store at The Pinnacle in Bristol, TN. Slated to open doors on May 22, the celebrations for the launch will continue through the weekend.

The new store will mark the company's fifteenth store in Tennessee and expand its store count across the United States to 613.

This store will offer over 40 suitable in-store services provided by DICK'S certified PROS in sports and outdoor specialties like Golf, Bike and Fishing. Moreover, the new location will house Under Armour Inc. UA and Nike Inc. NKE shops. It will also include athletic clothing and footwear along with the latest equipment for team sports, fitness, camping, hunting and fishing.

In order to attract customers to its new store during the celebration period, DICK'S announced a range of lucrative giveaways.

The company will distribute free Reebok Play Dry T-Shirts to the first 100 people in queue on the opening day. Also, the early birds will get an opportunity to open the DICK'S Sporting Goods Gift Locker on all three days. Moreover, on Saturday and Sunday, the company plans to give away free Mystery Gift Cards worth $5-$500 to the first 100 adults in line.

Further, the company has invited Cordarrelle Patterson to make a special appearance at the Tennessee store on Saturday.

In line with its store expansion strategy, last month the company announced the opening of a new store at South Park Mall in Moline, IL. This marked the company's twenty-fifth store in Illinois.

We believe that the full-line sporting goods and apparel retailer will benefit from its in-store action and online growth strategies. The company's in-store remodeling efforts, launch of shop-in-shop facilities and recruitment of competent sales personnel have continually boosted its top line. Furthermore, this Zacks Rank #3 (Hold) company is aggressively enhancing its eCommerce capabilities to increase sales as well as market share in online retailing.

A better-ranked stock in the same industry is Build-A-Bear Workshop Inc. BBW , sporting a Zacks Rank #1 (Strong Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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