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Deckers Expands, Opens UGG for Men Shop in San Francisco

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In an effort to expand its global presence, UGG, a unit of Deckers Outdoor Corp.DECK , inaugurated a men's pop-up shop in San Francisco. The store will feature a collection of footwear made with the latest Treadlite technology and will cater to holiday shoppers in the Bay Area.

The company's management stated that the decision to open a men's store in San Francisco was taken keeping in mind the tech-savvy consumer population of the city. Additionally, UGG's store-expansion drive reflects its initiative to spread out in regions that have considerable growth potential. The company looks for opportunities to grow its store base in order to effectively penetrate into the target markets and foster the brand's potential.

The San Francisco men's pop-up shop is located in Westfield Centre, a sophisticated, urban shopping mall in the Union Square area of the city and covers an area of 554 square foot. The UGG brand, known for its high quality, has always been a top choice for customers as it offers a wide range of products both in-store and online.

Additionally, the store will feature 88 SKUs (stock keeping unit), highlighting the effort to enhance in-store experience. Further, the store being equipped with the Infinite UGG Omni-Channel program will give customers access to all product sizes and colors. Popular styles of shoes to be featured in the store include Neumel (chukka silhouette), Harvin (an athletic style shoe) and Stoneman (an easy pull on shoe).

Last month, this leading designer, producer, and brand manager of innovative, niche footwear and accessories, opened two pop-up stores in Boston and Elizabeth, NJ under its UGG brand division.

Deckers currently carries a Zacks Rank #3 (Hold).

Stocks that Warrant a Look

Some better-ranked stocks in the same industry include Skechers USA Inc. SKX , Xtep International Holdings Limited XTEPY and Sequential Brands Group, Inc. SQBG . While Skechers and Xtep International carry a Zacks Rank #1 (Strong Buy), Sequential Brands holds a Zacks Rank #2 (Buy).

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XTEP INTL HLDGS (XTEPY): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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