The heart has reasons, which reason does not know. But is love's labor always lost? Today, if you make smart moves, you can take your relationship to that level where you can reap rewards.
One doesn't really need a love guru to trend up the profit chart of a relationship. Instead, follow the stock market mantra: love the "bull." Soon, your heart will be beating in your pocket and every day will be Valentine's Day.
Signs of Financial Attraction
A Valentine's Day starts with a bouquet of roses. If you are getting yours from 1-800-Flowers.com Inc. ( FLWS ), it's because we know how hard it is to stay away from this Zacks Rank #2 (Buy) stock.
In fact, 1-800-Flowers has seen rosy trading since last Valentine's Day, with the stock gaining over 94%. This florist and gift shop in the United States is a lover's paradise with its offerings of fresh-cut flowers, gift hampers, wine and candles, balloons, stuffed animals, cookies, candies and chocolates, of course.
Speaking of chocolate, you must be sweet on The Hershey Company ( HSY ) if you're buying Kisses for your sweetheart. If you add this Zacks Rank #3 stock in your portfolio, you may as well "Hold" on to it tightly. Hershey has seen its shares rise about 20% since Aug 2014. The expected earnings per share growth rate of 9.7% should also make the stock taste sweeter going forward.
After you set the mood with red roses and chocolate, you will surely need some wine for the candlelight and romance. Are you raising a toast with Constellation Brands Inc. ( STZ )? Cheers if you are, because this leading international producer and marketer of beverage alcohol brands has a wine portfolio to die for. Its a Zacks Rank #2 - driven by solid upward estimate revisions over the last 60 days - and over 40% return since the last Valentine's Day should also keep investors' in high spirits.
By now the ambiance is filled with quiet romance and it's hard not to talk of Hanesbrands Inc. ( HBI ), the designer, manufacturer and seller of wide a range of basic apparel, including the favorite Valentine's Day gift, underwear. If you're secretly admiring the over 60% price return since last year's day of love and the 11.9% long-term earnings per share growth rate projection of this Zacks Rank #3 company as you pick its lingerie for your sweetheart, you must be attracted to this stock.
But is love complete without a diamond? If love is blind, have faith in jewelry seller Signet Jewelers Ltd. ( SIG ). With over 50% gain since last Valentine's Day and a 13.6% expected earnings per share growth rate, the stock of this Zacks Rank #3 discoverer of diamond properties will not only keep the sparkle alive in your romance, it will also add shine to your portfolio.
Gifts exchanged and stocks picked, what's now needed is a V-Day selfie on Facebook ( FB ) for some in-vogue 'e-love.' Quite obviously, love has gone viral on Facebook and the stock has gained about 14% since last Valentine's Day. We "like" this Zacks Rank #3 friend of love@social media.
Invest in Love
If we were to play Cupid, we'd have aimed our arrow at any of these stocks. With their favorable Zacks Rank and a solid track, these shouldn't scare you on Friday the 13th. And if a short-term flirting with these gives you pleasure, you might well be prompted to consider a steady long-term romance.
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