Daktronics to Integrate Fliphound into its Visiconn Software - Analyst Blog

Daktronics Inc. DAKT announced the integration of Fliphound into its Visiconn management software to enable direct access of the buying and bidding platform offered by Fliphound for Daktronics display owners.

The deal will allow Fliphound, an established online marketplace for purchasing digital billboard advertising, to enable seamless and automatic configuration of its platform for Daktronics display owners, thus facilitating the online selling of its digital inventory.

There is a huge untapped market for digital billboards, as millions of small and medium-sized businesses want to buy them like they buy internet and social media ads. As a digital billboard market leader, Daktronics will enable expansion of the outdoor digital market through such deals. It will facilitate operators to tap into digital advertisers and online buyers, thus gaining access to the $54 billion digital online advertising market.

Fliphound also boasts a proven track record of drawing new, local advertisers to out of home advertising. About 89% of its clients are local advertisers and over 85% of the 500+ Fliphound advertisers are new to outdoor advertising, presenting a huge prospective market.

Headquartered in Brookings, SD, Daktronics is a leading manufacturer of outdoor digital displays. The company has seen remarkable growth as it keeps pace with the rapid transformation and digitisation in advertising. With traditional billboards increasingly being replaced with the more versatile digital displays and outdoor screens in stadiums being upgraded to high-definition, the company has significant growth prospects, going forward.

Daktronics presently carries a Zacks Rank #3 (Hold). Better-ranked stocks in the electronics industry that are worth a look now include GigOptix, Inc. GIG and Kopin Corporation KOPN , carrying a Zacks Rank #1 (Strong Buy), and Samsung Electronics Co. Ltd. SSNLF , holding a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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