Criteo SA (ADR) Serves Up Another Quarterly Beat

Mobile ads drove more than 50% of Criteo's revenue ex-TAC during the quarter.

Shares of Criteo SA (ADR) may have fallen 5% Wednesday after the advertising-retargeting specialist announced first-quarter 2015 results Wednesday morning. But don't take that to mean the company's performance was sub-par. Let's take a closer look at how Criteo kicked off the new year.

Criteo results: The raw numbers

Metric Q1 2016 Actuals Q1 2015 Actuals Growth (YOY)
Revenue (ex-TAC*) $162.5 million $118.3 million 37%
Net income available to shareholders $17.1 million $13 million 32%
Net income per share $0.26 $0.20 30%

ex-TAC = excluding traffic-acquisition costs; YOY = year over year. Data source: Criteo S.A.

What happened with Criteo this quarter?

  • Revenue ex-TAC climbed 41% year over year on a constant currency basis.
  • Adjusted net income grew 34.8% year over year, to $28.1 million, or $0.43 per diluted share.
  • Adjusted EBITDA increased 54% (56% at constant currency), to $48.8 million.
  • By comparison, both the top and bottom lines were above expectations; Criteo's guidance provided last quarter called for lower revenue ex-TAC of $153 million to $158 million, and adjusted EBITDA of $36 million to $41 million.
  • Cash flow from operations was $18.9 million, down from $41 million this time last year, while free cash flow declined to $6.8 million from $28.1 million.
    • Both figures were negatively affected by an unusual change in working capital on higher income tax paid.
    • Criteo CFO Benoit Fouilland explained during the subsequent conference call that "the working capital pattern we saw in Q1 2015, specifically on the payable side, was quite unusual and have since normalized."

  • The quarter ended with cash and equivalents of $386 million, up from $354 million at the end of 2015.
  • Criteo added more than 760 net clients in Q1 and maintained client retention at 90%.
  • Existing clients at the end of last year's first quarter generated 21% more revenue ex-TAC at constant currency in the latest quarter, speaking to Criteo's ability to expand revenue within its existing customer base.
  • More than 50% of revenue ex-TAC was generated from mobile ads during the quarter.
  • CEO Eric Eichman said during the subsequent conference call that "virtually all clients are using our complete multi-screen solution."
  • Nearly 5,000 advertisers are live on Facebook mobile via Criteo's integration with dynamic product ads as of the end of the quarter, up from just over 3,000 at the end of Q4 2015.
  • On a geographic basis:
    • Americas region revenue ex-TAC rose 43% year over year (48% at constant currency) to $56 million, or 35% of Criteo's total.
    • Europe, Middle East, and Africa revenue ex-TAC increased 26% (30% at constant currency) to $68 million, or 42% of the total.
    • Asia-Pacific revenue ex-TAC grew 53% (52% at constant currency) to $38, or 23% of Criteo's total.

What management had to say

"We are making advertising accountable to performance metrics through innovation and technology," Eichmann said. "2016 is off to a strong start and our pipeline of exciting new products will continue to fuel high growth."

"We delivered fast growth and increased profitability," Fouilland succinctly added. "This combination remains a unique feature of our business model."

Looking forward

For the current quarter, Criteo expects revenue ex-TAC between $158 million to $162 million, with adjusted EBITDA between $32 million and $36 million. With the caveat that we don't lend much credence to Wall Street's near-term demands, analysts' consensus estimates similarly called for second-quarter revenue of $161.1 million.

For the full year 2016, Criteo continues to expect revenue ex-TAC growth of between 30% and 34% at constant currency, while adjusted EBITDA margin as a percentage of revenue should increase between 60 and 100 basis points.

All things considered, this was another solid showing from Criteo despite broad advertising industry headwinds, especially as it reiterated the strong full-year guidance that had the market so excited three months ago. As long as Criteo can sustain this momentum as it builds on its steadily growing base of loyal clients, I think long-term investors should be pleased with where it stands.

A secret billion-dollar stock opportunity

The world's biggest tech company forgot to show you something, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early in-the-know investors! To be one of them, just click here .

The article Criteo SA (ADR) Serves Up Another Quarterly Beat originally appeared on

Steve Symington has no position in any stocks mentioned. The Motley Fool recommends Criteo. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

Copyright © 1995 - 2016 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Other Topics


Latest Markets Videos

    The Motley Fool

    Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

    Learn More