Consumer tech app Streetbees raises $40 mln from investors

Oct 28 (Reuters) - Streetbees, a startup that monitors the emotions of consumers and analyses their purchasing decisions, said on Wednesday it had raised $40 million from investors to develop its technology platform.

London-based Streetbees operates an app on which 3.5 million consumers share their thoughts, feelings and impressions at moments when they engage with brands. PepsiCo, Unilever and Proctor & Gamble are among its clients.

The Series B investment round was led by venture capital investor Lakestar, with participation from Latitude, Atomico, GMG Ventures and Octopus.

(Reporting by Douglas Busvine; Editing by Mark Potter)

((douglas.busvine@tr.com; +49 30 220 133 562;))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Tags

More Related Articles

Sign up for Smart Investing to get the latest news, strategies and tips to help you invest smarter.