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Comcast to Stream Super Bowl - Analyst Blog

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Comcast Corp. ( CMCSA ) is set to create history by offering live streaming of America's most popular sporting event "Super Bow", scheduled to take place on February 5, 2012, on smartphones and tablets. Smartphone users will just need to download the free NFL Mobile software on their smartphones in order to watch the live streaming of the game on NBCSports.com and NFL.com.

Verizon Communications Inc. 's ( VZ ) customers will also have the privilege of streaming the Super Bowl on their smartphones. Apart from the Super Bowl, the online viewers can also watch the Pro Bowl and wildcard games on "Wildcard Saturday", starting January 7, 2012.

With the growing popularity of smartphones and tablets coupled with the roll out of 4G networks and DOCSIS 3.0 technology, the demand for online viewers are steadily increasing. Last year, Super Bowl XLV was watched by a record 111 million viewers.

Moreover, Comcast reported over 200,000 streaming of the Sunday night NFL games. So keeping in mind the massive popularity of the NFL over internet, Comcast-owned NBC Sports network plans to offer live streaming of the Super Bowl.

Comcast is all set to become a media powerhouse armed with its unique control over both content and distribution, after completing the acquisition of NBC Universal. The company is also aggressively deploying the PRI and the DOCSIS 3.0 (also called Wideband) technology to upgrade its existing customers to high-speed network together with all digital networks.

Moreover, the recent deal with Verizon where Comcast and other cable operators can sell each others plan from their distribution network will reduce the competition as well as boost subscriber growth.

However, stiff competition, huge debt, higher operating expense coupled with continuous loss of video subscribers will affect the company's bottom-line growth.

We maintain our long-term Neutral recommendation on Comcast. Currently, Comcast has a Zacks #3 Rank, implying a short-term Hold rating on the stock.

COMCAST CORP A ( CMCSA ): Free Stock Analysis Report

VERIZON COMM ( VZ ): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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