In an effort to provide video game services to customers, leading U.S. cable multi service operator Comcast Corporation CMCSA has partnered with Electronic Arts Inc. EA . Comcast is conducting a beta trial of the new service in collaboration with Electronic Arts. Comcast's shares gained 0.8% on the news.
According to Comcast, the new service - XFINITY Games - is being tested by the company's customers on X1 set-top boxes. To test this new game service, customers can sign up online for free. However, the company did not specify the number of customers allowed to take part in the trial.
Under the new service, the company will offer games like Plants vs. Zombies, FIFA Soccer and Monopoly. Customers will be able to enjoy these games on their smartphones or tablets without downloading any software or purchasing any equipment. However, the company has not revealed any pricing details related to this service.
We believe that Comcast's decision to step into the video game arena will help the company gain customers.
Comcast is also set to foray into the video delivery market with the launch of its Internet TV service - Stream. Priced at $15 a month, the new service will allow customers to stream live TV programs from the major broadcast networks including HBO on smartphones, tablets and laptops while at home. The service will also provide customers with access to Comcast's TV Everywhere and cloud DVR platforms and also allow multiple on-demand programming while at home or away.
Stocks to Consider
Comcast currently carries a Zacks Rank #3 (Hold). Better-ranked stocks in this sector include Cincinnati Bell Inc. CBB and Nippon Telegraph and Telephone Corporation NTT . Both these stocks sport a Zacks Rank #1 (Strong Buy).