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Coke die-hards set to have a smile again

Order in the soft drink world will be restored this week as special holiday-issue white cans of Coca-Cola ( COKE ) will be pulled from store shelves and replaced by the traditional red cans after company's campaign to advocate for polar bears drew complaints, according to published reports.

Some consumers mistook the white cans for Diet Coke, which is packaged in silver cans, The Associated Press reports . Others said it tasted dissimilar to the signature product of the globe's biggest beverage maker that they were used to.

But the Atlanta-based company actually established the "Arctic Home" campaign to raise awareness for polar bears and their habit. Thus far the company has raised more than $150,000.

"Bringing in the red can has also created a lot of stir, and people are talking," spokesman Ben Sheidler told AP. "That's exactly what we want to happen, is to have people talk about it and learn about the program."

The Wall Street Journal reports the changes come one month after the white cans first appeared on store shelves, where they were supposed to be through February.

The debacle over the can colors conjures the 1985 debacle when the company replaced Coke with New Coke, only to bring back Classic Coke within weeks after a loud, overwhelmingly negative response.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.