The Coca-Cola Company and a bottling partner will soon begin an ambitious $3 billion, five-year investment program in a developing market.
Russia, where the Atlanta-based bottling company also is celebrating the opening of a 15th plant, is viewed as an aggressively growing market and the globe's largest soft drink maker's investment aims to encourage and facilitate Russia's economic development, according to a press release that pointed to the Rostov region as to where the investment will be directed. Coca-Cola Hellenic Bottling Company is Coca-Cola's bottling partner.
"At present the Rostov region is among three Russian regions with the most comfortable business climate," according to Vasily Golubev, governor of the Rostov Region. "Coca-Cola Hellenic's investment exemplifies this trend. In addition to offering employment opportunities for the community, the Company provides a concrete example: it is profitable to open and do business here. As such, the Company benefits further economic growth of the Don region and the country on the whole."
The Associated Press reports roughly 75 percent of Coca-Cola's revenue comes from its international business interests.
The company views emerging markets as the segments of its business that offer significant prospects.
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