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Coca-Cola Launches Low Calorie Minute Maid Fizzy Juice Drink

The Coca-Cola CompanyKO recently launched a new fizzy juice drink named Minute Maid Sparkling. It is a low calorie fizzy juice drink containing real fruit juice and natural flavors. Each serving contains 6% juice.

Minute Maid Sparkling comes in four flavors, Fizzy Lemonade, Mixed Berry, Tropical Citrus and Fruit Punch. Priced at a suggested retail price of $1.29, a 16.9 oz bottle of Minute Maid Sparkling has mere 30-40 calories, which should appeal to calorie conscious customers.

Nevertheless, Coca-Cola's North American sparkling beverage business has been delivering sluggish results due to CSD category headwinds. Cross-category competition and growing health and wellness consciousness - consumers are particularly vigilant about the use of artificial sweeteners, high sugar content and related obesity concern - are hurting demand for carbonated soft drinks. Among CSDs, the cola segment particularly has come under fire as consumers are opting for alternative beverage offerings. The diet drinks are also under pressure due to increasing consumer concern regarding the use of artificial sweeteners. Also, possible new taxes levied on sugar-sweetened beverages and growing regulatory pressures are affecting CSD sales.

In order to woo health conscious customers, Coca-Cola currently offers more than 1000 low- and no-calorie drinks. Coca-Cola is also trying to reinvigorate the category by providing increased marketing support through strong integrated campaigns like "Share a Coke" and "Coke with Meals". The latest marketing campaign - "Taste the Feeling" - is a new business approach that covers all Coca-Cola brands through a single iconic brand campaign.

Stocks worth considering in the beverage industry include Primo Water Corporation PRMW , Castle Brands Inc. ROX and Cott Corporation COT , all carrying a Zacks Rank #2 (Buy).

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CASTLE BRANDS (ROX): Free Stock Analysis Report

COCA COLA CO (KO): Free Stock Analysis Report

PRIMO WATER CP (PRMW): Free Stock Analysis Report

COTT CORP QUE (COT): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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