Personal Finance

CES 2017: The 1 Thing Americans Want Most in a Smart Home

Top Reasons Americans Use Voice Control

For the past few years, home automation -- the so-called smart home -- has been coming, but in 2017 it might be time to say it's here. Products like Amazon's (NASDAQ: AMZN) Echo/Alexa and Alphabet 's(NASDAQ: GOOG) (NASDAQ: GOOGL) Google Home, along with Apple 's(NASDAQ: AAPL) iPhone/Siri, have become viable platforms to control smart homes. And while only Amazon and Google have an official presence at the 2017 Consumer Electronics Show (CES), smart-home devices that work with one or more of those platforms (as well as others) were one of the dominant trends at the show.

In fact, the Consumer Technology Association (CTA), which puts on the show, released a new report on the eve of CES saying that smart homes would be the "most popular means of Internet of Things engagement." CTA also predicted sales of 29 million units in 2017, a 63% percent increase over 2016.

To make that happen, companies need to deliver devices that meet consumer needs. A new survey from Coldwell Banker Real Estate and Vivint Smart Homes found that there is one feature that a majority of Americans want on their smart-home devices: voice control.

Top Reasons Americans Use Voice Control

Image source: Coldwell Banker/Vivint.

Why is voice control important?

Most Americans believe that voice control will give them a more intuitive user experience, according to the Coldwell Banker/Vivint report, which was produced by surveying 4,108 U.S. adults ages 18 and older, among whom 923 have any smart home products. "The most commonly cited benefits for using voice control among respondents were hands-free control at 30%, increased user-friendliness at 17% and flexibility in location at 14%," read the study.

Part of the reason Americans want voice control in their smart-home devices is because they are already comfortable with the technology. Of the people surveyed who already have smart-home products, 74% of them said they use voice control on their smartphones.

This is what's coming

While Siri has stumbled at least partly because Apple launched it without tightly limiting its parameters and Google's Assistant has yet to make much of a mark, Amazon Echo shows that people will use voice control at home. Going from asking a digital assistant to tell you the weather or playing a song to having one actually control your home will take some time.

Amazon has taken a smart approach by slowly adding functionality and opening up its Echo/Alexa platform to outside developers. That has given the company a foothold in people's houses that might allow it to expand its presence. Apple, Google, and maybe even a few others have a chance to work their way in as well (and a quick look around at CES shows that dozens, maybe hundreds are trying to get involved in some fashion), but it's very clear that whatever products people select, voice control will have to be a key component.

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The author(s) may have a position in any stocks mentioned.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Daniel Kline owns shares of Apple. He is not impressed with the various "robots" he has seen. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares),, and Apple. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. The Motley Fool has a disclosure policy .

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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