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Cereal News: Pumpkin Spice Cheerios Are Coming

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General Mills (NYSE: GIS ) is releasing Pumpkin Spice Cheerios soon.

The company is joining the pumpkin rage by releasing a brand of the classic cereal combined with the autumn staple. General Mills hopes to reverse its declining limited-time cereal sector.

Regular cheerios haven't done too well either recently, declining 18% since 2010. However, the growing interest for pumpkin-flavored products in the U.S. may help the cereal giant turn a corner this year.

The General Mills cereal division head said the company needs to keep the product relevant in order to keep up with other cereals.

GIS stock is down 2.5% Thursday.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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