Markets

CEO Oddities This Month: How Public Comments Can Work For (or Against) You

Shutterstock photo
Shutterstock photo

Shutterstock photo

So far, two CEOs have made me scratch my head in October. One time in a questioning fashion, the other time in an admiring fashion.

I admired Frank Bisignano CEO of First Data Corporation (FDC) for striding onto CNBC’s stage perched atop the New York Stock Exchange moments after his company just went public.

OMG, every lawyer in the deal was probably having a coronary.

Silence and not conditioning the market after a public offering is a sacrosanct principal of securities law. At least, that’s how it’s been explained to me by legions of counsel over the years. There is a fear that talking about any subject outside of what the prospectus says might be deemed as conditioning the market. Then there’s a fear that the simple act of communicating, even if it’s what’s said is in the prospectus, might be deemed as conditioning the market.

There are safe harbors, and likely Mr. Bisignano availed himself of these. During the CNBC interview he talked about organically deleveraging the balance sheet by mid-2016, and alas, there it was, discussed on page 8 and page 116 of FDC’s SEC registration statement.

In my view, what the paranoia over communications amid a securities transaction misses is that talking to the public is not just unabated risk. It can inform and aid investors in ways that filings never can.

The second time I scratched my head was when Wal-Mart (WMT) CEO Doug McMillon said on his blog that “The reaction by the market – while not what we’d hoped – was not entirely surprising,” referring to a news announcement that Wal-Mart will be spending profit eroding billions to build a larger online business.

I question the wisdom of a CEO blog, but that’s beside the point. There are very few instances when a CEO should comment on the trading in his or her company’s shares, and this did not strike me as one of them. They can be happy or sad about the business trends, but most institutional investors have indicated on several occasions throughout history they are not interested in what the CEO thinks the market has right and wrong about their stock. Investors who perhaps share this view might wonder what else is unclear. That’s not me. For better or worse, that’s how investors think.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

David Evanson

David R. Evanson has more than 30 years working in the media, on Wall Street and in media relations. He has worked with investment banks, asset managers, private equity investors and institutional brokers on a variety of marketing and communications challenges. David is also a recognized financial writer, having authored five books on finance and economics, and articles in Barron’s, Forbes, Investment Dealers’ Digest, On Wall Street, Financial Planning and Entrepreneur, among others. David brings to the table a well-developed understanding of the capital markets, investments and corporate finance, and a talent for creating targeted media communications programs for financial services providers.

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