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Celanese to Share its Sweetener Industry Vision at FI Europe

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Chemical and advanced materials maker, Celanese CorporationCE will discuss its efforts related to innovation, quality and supply efficiency in the high intensity sweetener and food preservative industry at Food Ingredients Europe 2015 in Paris, France. Alongside, the company will showcase two new formulations from its Qorus Sweetener System product line, and talk about its Sunett sweetener brand.

According to Celanese, the food industry is constantly facing product recalls, with the costs of these recalls nearly doubled since 2002. Also, demand from food ingredient suppliers has been growing due to an increasingly globalized food supply chain. Moreover, in this world of 'connectivity and convergence', protection of a brand's reputation is very important as brands are striving to meet consumer tastes and lifestyles.

Celanese, in a move to support this vision, has come up with Four Keys to Food and Beverage Producers' Success at Food Ingredients Europe 2015. The four means are Pure Materials - which direct food and beverage producers to maintain high quality, purity and stability of food materials. The second is Reliable Materials, which require them to adhere to food safety and security norms. The third, Accountable Suppliers, requires better supply chain facility from sweetener and preservative providers. The last one is Recall Responsibility & Support, per which manufacturers of food ingredients should help food and beverage producers during recalls.

In addition to the abovementioned vision, Celanese will introduce two new formulations - Qorus 2150 and Qorus 4100 - from its Qorus Sweetener System product line at the show in Paris, from Dec 1-3. The Qorus Sweetener System is formulated to replace sucrose/HFCS in foods and beverages, and mentioned as "acesulfame potassium, sucralose and natural flavors" on packaging labels.

Further, Celanese will discuss about its Sunett sweetener brand of acesulfame potassium (Ace-K) at the exposition. The company is the pioneer of synergistic sweeteners with Ace-K. Celanese will also display its potassium sorbate and sorbic acid preservatives for use in foods and beverages. These preservatives effectively resist molds, yeast and many bacteria, and help protect product and brand reputation, provide food safety, and reduce food waste.

Celanese currently sports a Zacks Rank #1 (Strong Buy).

Other well-ranked companies in the diversified chemical space worth considering include Innospec Inc. IOSP , Akzo Nobel N.V. AKZOY and The Dow Chemical Company DOW . While Innospec sports a Zacks Rank #1, both Akzo Nobel and Dow carry a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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