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CBS estimated to take in $382 mln on Super Bowl ads -Kantar Media


By Sheila Dang

Feb 4 () - CBS Corp is estimated to have generated $382 million in advertising revenue from Sunday's Super Bowl, the third-largest amount in the game's 53-year history, according to research firm Kantar Media.

Anheuser-Busch Inbev was the biggest spender among advertisers during the National Football League's championship game that saw the New England Patriots defeat the Los Angeles Rams 13-3, according to preliminary data published on Monday tracking in-game commercials. Ad spending this year fell short of 2017 and 2018 levels, according to Kantar.

Anheuser Busch spent an estimated $59 million for a total of 5 minutes and 45 seconds of commercial time, its largest Super Bowl buy in more than 25 years, Kantar said.

Its commercial featuring a surprise tie-up between the Bud Light beer brand and HBO's "Game of Thrones" was a big winner in social media reactions during the game. Inc was a distant second, spending $25 million for spots plugging its Alexa smart speaker.

Car manufacturers, including Toyota Motor Corp and Kia Motors, were the top category of advertisers this year, accounting for $66 million of the ad spend, according to the preliminary Kantar data.

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