Carter's (CRI) Launches Carter's KID, Boosts Retail Strategy

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Carter's, Inc.CRI recently announced the launch of Carter's KID - a new product assortment with over 700 styles for both boys and girls. Notably, the Carter's KID apparel is available in sizes 4 to 14 with various styles, colors and graphics, and iconic quality.

Shoppers can avail Carter's KID assortments at in the United States, in Canada as well as in the company's stores across North America and at retailers offering Carter's apparel.

The Carter's KID collection comes up with active and layering pieces to attract boys and girls, enabling them to show their independence and personality. Also, the collection features themes such as sports, emojis, unicorns, dinosaurs, gaming and many more to lure young children.

We note that the introduction of Carter's KID is likely to reinforce the company's position in the children's apparel category and boost its Retail strategy. Carter's Retail strategy remains focused on improving store productivity, strengthening e-commerce business and enhancing product offerings by introducing extended sizes for the Carter's brand and increasing Skip Hop brand offerings. The company's Skip Hop and Age Up initiatives are likely to significantly drive retail sales growth in 2018.

Additionally, Carter's is garnering a positive response for its co-branded stores, which is a one-stop shop for families with young children. In fact, these stores have been the most productive lately, receiving the highest promoter scores and return on investment. The company plans to open nearly 160 co-branded stores through 2022.

In the past three months, shares of this Zacks Rank #4 (Sell) company have gained 9.4% compared with the industry 's 12.2% rally. This underperformance may have been caused by the bankruptcy of Toys "R" Us, which is the company's key wholesale customer. The closure of Toys "R" Us stores across the country is largely weighing on the performance of Carter's U.S. Wholesale segment.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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