The best-selling luxury large sedan in the U.S. wasn't Daimer 's , Mercedes-Benz S-Class, which has a history of leading sales in the segment. It wasn't BMW 's 7-Series or its 6-Series either. And it wasn't even one of Volkswagen Group 's premium Audi and Porsche models. It was Tesla Motors ' Model S -- by a long shot. Going further, every key competing model saw U.S. sales decline in 2015 while Model S sales jumped.
Year-over-year growth. Data for chart retrieved from Company SEC filings and press releases for quarters shown. Chart source: author.
Tesla's total global Model S sales during 2015 were over 50,000, up from 32,000 in 2014. During 2014, the company said about 55% of new Model S were delivered in North America, 30% in Europe, and 15% in Asia Pacific. Investors will likely get an update on this geographic breakdown of its 2015 deliveries when the company reports quarterly results on Wednesday.
Growth for Model S sales probably won't come as easy, going forward. With Model S now outselling competition as meaningfully as it is, it may be difficult for the company to grow sales of the vehicle in the U.S. during 2016.
But its unlikely Model S sales have peaked, as the company has yet to update the vehicle's 2012-launched design. Further, Tesla continues to refrain from spending money on advertising. So, if demand dampens, Tesla can either revamp the design, initiate advertising, or both.
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The article Can You Guess 2015's Top-Selling Large Luxury Car in 2015 in the U.S.? originally appeared on Fool.com.
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