Can New Product Launches Turn the Tables for Sony (SNE)?

Headlines that say Stocks, Finance, Markets, Business and World.
Credit: Shutterstock photo

Sony CorporationSNE is set to unveil its new lineup of products for the year at CES 2017, starting Jan 5 in Las Vegas, NV.

Since the past 50 years, CES (Consumer Electronics Show) has been a prime platform for companies to showcase their line of innovation products. Held in Las Vegas every year, it is the world's next-generation marketplace for all technology lovers.

This year, the company will showcase its latest offerings and initiatives, which primarily include its HDR (High Dynamic Range) technology. Sony will be unveiling its latest range of 4K HDR TVs and audio equipment, three-dimensional acoustics, cameras, projectors, and gaming consoles.

New Product Launches

In its Home Entertainment & Sound segment, Sony will be providing its customers a glimpse of its new A1E series of BRAVIA OLED and BRAVIA X93E series of 4K HDR TV. The BRAVIA OLED consists of the best of Sony's unique picture quality technology, along with its unique Acoustic Surface technology. The BRAVIA X93E series is equipped with Sony's unique and advanced Slim Backlight Drive+ (plus) technology, which provides improved brightness and contrast.

In audio equipment, the company announced a range of its new flagship sound bar, the HT-ST5000, equipped with cutting-edge technology to enable customers enjoy the impact of 4K HDR.

In this segment, the company announced its new VPL-VZ1000ES Ultra-Short Throw laser light projector, which is a space-saving design that can comfortably fit into a living room.

The company has showcased its PlayStationVR, to boost gaming experience for its customers with its Play Station series.

Sunny Days Ahead?

Sony recorded an average negative return of -12.65%, underperforming the Zacks categorized Audio Video Production industry's average of -10.40% decline, over the past three months. Further, the company's earnings estimates have moved south over the past couple of months as analysts have become increasingly bearish on the stock.

The company expects its new product lineup to improve its top line in the near future. PlayStation and Home Entertainment & Sound segment are key revenue generators for the company.

Diligent efforts to improve its internal administration and an uptick in sales in Mobile Communications, Home Entertainment & Sound and Imaging Products & Solutions segments signal brighter days ahead for Sony.

Currently, this Japanese conglomerate carries a Zacks Rank #3 (Hold).

Stocks to Consider

Some better-ranked stocks in the broader sector include Bridgepoint Education, Inc. BPI , Perry Ellis International, Inc. PERY and Universal Technical Institute, Inc. UTI , each carrying a Zacks Rank #2 (Buy). You can see the complete list of today's Zacks #1 (Strong Buy) Rank stocks here .

Universal Technical provides technical education training in automotive, diesel, collision repair and refinishing, motorcycle, marine and personal watercraft technologies. The company has a long-term growth expectation of 5%.

Perry Ellis International operates as a mountain resort and adventure company which delivers vacation and travel experiences to its customers. The company has registered two solid earnings beats for the trailing four quarters.

Bridgepoint Education provides post secondary education services. The company has strongly surpassed estimates thrice in the trailing four quarters, with an average beat of 60.61%.

Zacks' Best Private Investment Ideas

In addition to the recommendations that are available to the public on our website, how would you like to follow all Zacks' private buys and sells in real time?

Our experts cover all kinds of trades… from value to momentum . . . from stocks under $10 to ETF and option moves . . . from stocks that corporate insiders are buying up to companies that are about to report positive earnings surprises. You can even look inside exclusive portfolios that are normally closed to new investors. Starting today, for the next month, you can have unrestricted access. Click here for Zacks' private trades >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

SONY CORP ADR (SNE): Free Stock Analysis Report

UNIVL TECH INST (UTI): Free Stock Analysis Report

BRIDGEPOINT EDU (BPI): Free Stock Analysis Report

PERRY ELLIS INT (PERY): Free Stock Analysis Report

To read this article on click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Other Topics


Latest Markets Videos


Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at

Learn More