Brown-Forman Corporation-B (BF.B): New Analyst Report from Zacks Equity Research - Zacks Equity Research Report

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Brown-Forman managed to post a year-over-year increase in its second-quarter fiscal 2015 top- and bottom lines despite an adverse impact from foreign currency translation. We believe that the company's consistent focus on developing its premium Jack Daniel's brand through innovation and packaging changes has paid off, making it a thriving company. Moreover, we expect its pricing strategy, product innovation and penetration in emerging markets to drive growth. However, the company came up with cautious earnings guidance for fiscal 2015 as it expects the foreign exchange headwinds to continue. Moreover, stiff competition and risks arising from overseas market operations may adversely impact its performance. The company also remains prone to probable increase in excise taxes that may negatively impact its bottom-line. Thus, our long-term Neutral recommendation remains intact.


Brown-Forman Corp. is a major producer and distributor of premium alcoholic beverages in the world. The company has a strong portfolio of more than 25 premium brands, including Jack Daniel's the flagship spirits brand followed by Southern Comfort liqueur, Canadian Mist whiskey, Finlandia vodka as well as Fetzer and Korbel wine brands. Brown-Forman markets its products in more than 135 countries including the U.S., Canada, the U.K., Australia, Turkey, Mexico, Poland, Germany, France, Spain, Italy, South Africa, China, Japan, the Czech Republic and the Russian Federation. The Louisville, KY-based company also has 16 production and warehousing facilities spread across the U.S., Europe and Mexico.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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