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Beyond Meat begins direct online sales of plant-based patties

Credit: REUTERS/BRENDAN MCDERMID

Beyond Meat Inc on Thursday launched a new website to sell its plant-based meat products to U.S. customers, just nearly three months after rival Impossible Foods started its direct-to-consumer sales.

Aug 27 (Reuters) - Beyond Meat Inc BYND.O on Thursday launched a new website to sell its plant-based meat products to U.S. customers, just nearly three months after rival Impossible Foods started its direct-to-consumer sales.

The move comes at a time when demand for vegan products has surged amid rising beef prices due to the COVID-19 pandemic and restaurant traffic has not recovered to normal levels.

Impossible Foods, which began direct online sales in June, and Beyond Meat currently sell their plant-based meat products in thousands of retail stores across the United States, including Kroger KR.N and Walmart Inc WMT.N.

Beyond Meat has been seeing a jump in consumer demand in its retail channels during the lockdown and said direct online sales would include the Beyond Beef and Sausage patties, with two-day shipping included in all orders.

(Reporting by Aditi Sebastian; Editing by Ramakrishnan M.)

((aditi.sebastian@thomsonreuters.com; within U.S. +1 646 223 8780, outside U.S. +91 7760787976))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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