Better Buy: Wal-Mart Stores, Inc. vs. Dollar General Corp.


Deep discounters create great value for customers by passing along the savings that spring forth from their business models. The stocks of these companies can also richly reward investors if the fundamentals are strong. Let's look at some key metrics for two discount retailers and see which is the better pick.


A look at the price performance for Wal-Mart Stores and Dollar General Corp. over the past 12 months shows opposite stories. Since April of last year, Wal-Mart is down 15% and Dollar General is up by just over 7%. The reason for the difference is that sales and earnings growth has been slow for Wal-Mart and healthy for Dollar General. In 2015, Wal-Mart reported a slight sales decrease compared with last year and Dollar General turned in an increase of nearly 8%. Not surprisingly, earnings were down for Wal-Mart in 2015 while Dollar General reported a healthy bump.

Bad news can lead to opportunity, though. A look at valuation metrics shows that Wal-Mart does, in fact, present a tick more value than Dollar General. Wal-Mart has a trailing earnings multiple of 15. Dollar General, on the other hand, has a trailing earnings multiple of 20. A look forward tells a different story, though, as both Wal-Mart and Dollar General trade at a forward earnings multiple of about 16. If earnings for the year play out according to investors' expectations, then both companies are priced about the same using this metric. In the end, Wal-Mart wins valuation based on its trailing earnings.


When it comes to current yield, Wal-Mart is the clear winner, as it pays a dividend yield of 2.86%. Dollar General, on the other hand, carries a current yield of 1.12%.

Are these yields sustainable? To answer that question, we look at the amount of earnings being paid out to cover dividends, and we find a stark difference. Wal-Mart uses 43% of its earnings to cover dividends, while Dollar General uses a mere 22%.The reason for the difference is that Dollar General is able to find more uses for its earnings within the business. Wal-Mart, on the other hand, is returning value to shareholders through dividends. In both cases, though, each company has plenty of room to cover dividends.

A look at dividend history shows that Wal-Mart is the clear winner when it comes to payouts. Wal-Mart has been paying dividends for over 40 years now, and Dollar General only started paying last year.


Future growth for Dollar General is fairly simple: Open more stores. The company plans to open an additional 1,900 stores by 2017, bringing its total store count to over 14,000. Management projects that this pace will help the company reach annual revenue growth of between 7% and 10% over the coming years.This goal appears reachable, as Dollar General ranked 24th on a list of top retailers by revenue in 2014, with sales of almost $19 billion. The leader of the list, Wal-Mart, had sales of over $343 billion, which shows that Dollar General has a long runway.

Growth for Wal-Mart, on the other hand, is trickier. The retailer is closing stores as it tries to prop up lagging same-store sales. Management is looking to its Internet business for additional help, and it's showing some green shoots. E-commerce for Wal-Mart grew by 12% in its last fiscal year, though it represented only a fraction of Amazon's online sales. This number shows room for plenty of growth, but investors will have to be patient, as management is calling for flat overall revenues this year.

In the final analysis, Wal-Mart is the winner when it comes to valuation and dividends, but Dollar General has a clearer runway for growth. For investors seeking a long-term dividend play that's selling at a discount, Wal-Mart is the way to go. For those seeking growth, Dollar General is the better pick.

A secret billion-dollar stock opportunity

The world's biggest tech company forgot to show you something, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early in-the-know investors! To be one of them, just click here .

The article Better Buy: Wal-Mart Stores, Inc. vs. Dollar General Corp. originally appeared on

Adam Brownlee owns shares of Wal-Mart Stores. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

Copyright © 1995 - 2016 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Other Topics


Latest Markets Videos

    The Motley Fool

    Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

    Learn More