Baron Funds Comments on Coupons.com
Coupons.com, Incorporated is a leading digital couponing platform. We participated in the company's recent IPO as we believe it should benefit from secular growth around the early penetration of digital coupons. Digital coupons represented less than 1% of U.S. coupons issued in 2012, but accounted for almost 7% of redeemed coupons because they are more targeted and hence provide more value to consumers and marketers alike. Looking ahead, we believe that Coupons.com will benefit from the increasing adoption of digital couponing through mobile applications and from point-of-sale retail loyalty programs. (Ashim Mehra
From Baron Funds' first quarter 2014 letter to shareholders.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
