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Axel Springer to merge Business Insider, eMarketer in 2020

Credit: REUTERS/Hannibal Hanschke

Axel Springer, the German publisher, said on Thursday it would combine the operations of its two main U.S. units, millennial-focused financial news site Business Insider and market researcher eMarketer.

FRANKFURT, June 13 (Reuters) - Axel Springer SPRGn.DE, the German publisher, said on Thursday it would combine the operations of its two main U.S. units, millennial-focused financial news site Business Insider and market researcher eMarketer.

The news comes as private-equity house KKR KKR.N readies an offer to buy out minority shareholders in Springer for 63 euros a share, supporting its main owners who want to take the company private and pursue long-term growth.

Insider Inc. and eMarketer Inc. will join forces on Jan. 1, 2020, and Insider CEO Henry Blodget will head the merged operation, Springer said in a statement.

Business Insider, which Springer bought in 2015, has led its push into digital news. Its revenues have grown at an average annual rate of 33% to reach $100 million in 2018, when it turned a profit, according to a Springer presentation.

(Reporting by Douglas Busvine Editing by Ludwig Burger)

((douglas.busvine@tr.com; +49 69 7565 1271; Reuters Messaging: douglas.busvine.thomsonreuters.com@reuters.net))

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