Oct 30 (Reuters) - Woolworths Group Ltd WOW.AX, Australia's largest supermarket chain, posted a 7.1% rise in first-quarter sales on Wednesday, helped by its widely popular collectible toys promotion.
Total sales from continuing operations came in at A$15.90 billion ($10.91 billion) for the three months ending Sept 30, up from A$14.85 billion an year earlier.
The company's grocery sales rose 6.6% on a comparable-store basis, which excludes store openings and closures.
($1 = 1.4569 Australian dollars)
(Reporting by Ambar Warrick and Niyati Shetty in Bengaluru; Editing by Shailesh Kuber)
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