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Atmel Expands Touch Sensing Family with New Controllers - Analyst Blog

Leading microcontroller and touch solutions provider Atmel CorporationATML expanded its industry-leading portfolio of maXTouch U series of touchscreen controllers with six new devices, which offer an ideal combination of performance, power and size. The controllers leverage Atmel's proprietary picoPower technology.

The new devices support touchscreens ranging from 1.2" to 10.1" in size, and deliver finer touch performance and ultra-low power in a range of form factors. With these devices, designers can build inventive thin and flexible touchscreen designs that use single layer, on-cell and hybrid in-cell touchscreens powered with intelligent wake-up gestures and buttons.

The proliferation of touchscreens over the last five years has necessitated continuous advancements with exceptionally good touch performance, ultra-low power requirements and increasingly sophisticated industrial designs with thinner screens. Additionally, the immense growth projected in the wearables market has created a demand for particularly small touchscreen controllers with ultra-low power consumption in tiny packaging. Atmel's new maXTouch U series, packaged in an ultra-tiny 2.5mm x 2.6mm Wafer-Level Chip Scale Package (WLCSP), tackles this demand well.

Atmel's portfolio of maXTouch U series meets all the conditions that the makers of next-generation touchscreens demand, and is based on the company's established ultra-low power MCU and leading touch technology. Its devices support a range of touchscreen applications including multi-finger glove touch, 1.0mm passive stylus, water rejection with stylus operation, up to 20mm hover and ultra-low power modes down to 10µW in deep sleep for wearable applications.

In fact, Atmel is the sole supplier to offer a single platform to support touchscreens for applications ranging from entry-level smartphones, super phones and tablets to wearables. Its ultra-low power and smaller form factors enable OEMs (original equipment manufacturers) to differentiate their designs.

Atmel currently has a Zacks Rank #3 (Hold). Better-ranked stocks in the semiconductor industry that are worth a look now include Ambarella, Inc. AMBA , Cirrus Logic Inc. CRUS and Silicon Motion Technology Corp. SIMO , each carrying a Zacks Rank #1 (Strong Buy).

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ATMEL CORP (ATML): Free Stock Analysis Report

CIRRUS LOGIC (CRUS): Free Stock Analysis Report

SILICON MOTION (SIMO): Free Stock Analysis Report

AMBARELLA INC (AMBA): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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