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Ascena Strengthens Network with Another Lane Bryant Store

Continuing with its strong pace of expansion, Ascena Retail Group Inc.ASNA has opened a new Lane Bryant outlet at Del Amo Fashion Center in Torrance, CA. The store situated at the mall's new Nordstrom Wing will open doors to customers with a Grand Opening event on Oct 9 with celebrations continuing over the weekend.

The company has announced a host of lucrative offers to attract shoppers to the store. Customers attending the Grand Opening will not only get an opportunity to check out the brand's latest collection but also to win enticing giveaways. Buyers who spend $75 or more on the opening day and in the following days will get a free #PlusIsEqual tote, till stocks last.

Moreover, shoppers visiting the new stores on the weekend following the opening day will get a chance to win one of the 25 Lane Bryant Gift Cards worth $25, each day.

Lane Bryant is a wholly owned subsidiary of Ascena that operates about 775 stores in the U.S. as well as online. The brand targets plus-size women aged 30 to 45, and caters to women's sizes 14-28.

Ascena has been on a roll in terms of store expansion. In addition to the abovementioned store, the company introduced three new Lane Bryant outlets last month, one each in Montana, Florida and New York.

With the consistent implementation of its store expansion strategy, Ascena aims to extend its presence and recognition across communities. As of the end of fiscal 2015 and following the acquisition of ANN Inc., Ascena operates about 4,900 stores across the U.S., Canada and Puerto Rico.

Zacks Rank

Ascena currently carries a Zacks Rank #3 (Hold). Some better-ranked tocks in the same industry include Express Inc. EXPR , Foot Locker, Inc. FL and American Eagle Outfitters, Inc. AEO . While Express Inc. and Foot Locker carry a Zacks Rank #1 (Strong Buy), American Eagle Outfitters holds a Zacks Rank #2 (Buy).

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AMER EAGLE OUTF (AEO): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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