Ascena Inaugurates New dressbarn and Lane Bryant Locations - Analyst Blog

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Ascena Retail Group Inc. ( ASNA ) seems keen on a thorough growth of its business as it remains focused on expanding its brand outlets. This was marked by the recent opening of 3 dressbarn stores and one Lane Bryant outlet.

The company's newest dressbarn stores were opened on Aug 8, 2014, at The Outlets at Tejon Ranch in Arvin, CA; Charlotte Premium Outlets in Charlotte, NC; and 155 Buck Creek Road in Simpsonville, SC. However, the new Lane Bryant store was inaugurated on Aug 7, 2014, with celebrations extending over the weekend running from Aug 8 to Aug 10, at Colorado Mills in Lakewood, CO.

The new dressbarn stores will offer versatile, on-trend pieces in sizes 4-24 for women looking for stylish apparels at an affordable price. These dressbarn stores celebrated their opening by allowing shoppers to register to win a $250 shopping spree.

dressbarn features its own line of women's casual, career and special occasion apparel at reasonable prices and in sizes 4-24. Moreover, dressbarn through its focus on providing enhanced shopping experiences remains committed to the task of inspiring women to look and feel beautiful via fashion adventures, style solutions, relevant choices and personalized service at its stores.

On the other hand, during Lane Bryant's celebration weekend customers got the chance to win one of the 50 gift cards worth $25 on each day. Moreover, customers who made purchases of $50 or more were awarded $25 Real Women Dollars redeemable on a later date. People who visited the store also enjoyed surprise savings.

Lane Bryant is a renowned curvy women's specialty apparel retailer, offering designer and high-quality fashion. The brand's assortments comprise an extensive range of formal and casual apparel, together with accessories, footwear, hosiery and its intimate apparel range - Cacique. Lane Bryant, which is a wholly-owned subsidiary of Ascena, operates over 775 full-line and outlet stores in 48 states across the United States, targeting plus-size women aged 30 to 45 and serves women's sizes 14-28.

The store expansion plans of Ascena are gaining pace this year with its new Lane Bryant, maurices and dressbarn stores. In June, the company opened 15 maurices stores, including 7 new store openings and 8 re-openings of remodeled stores. Moreover, the company has opened about 23 new Lane Bryant stores since March-end 2014 and re-opened 1 remodeled store.

Currently, Ascena has nearly 775 Lane Bryant full-line and outlet stores, over 850 dressbarn and more than 900 maurices stores in operation.

Ascena Retail Group is a specialty retailer that offers clothing for women as well as teen girls and boys. The company provides apparel, accessories, footwear, undergarments and lifestyle products such as bedroom furnishings and electronics.

The company's operating segments include Justice, Lane Bryant, maurices, dressbarn and Catherines. Some of the popular brands sold by the company include Justice, Brothers, Lane Bryant, Cacique, Right Fit, maurices, Studio Y, dressbarn, Catherines, Maggie Barnes, Liz&Me and Serenada.

As of Apr 26, 2014, Ascena operated nearly 3,900 stores in the United States, Puerto Rico and Canada. In its last earnings release, the company outlined its plan to open about 40-60 stores during fiscal 2014.

Ascena currently carries a Zacks Rank #3 (Hold). Better-ranked stocks among apparel and shoe retailers include Citi Trends Inc. ( CTRN ), The Men's Wearhouse Inc. ( MW ) and Zumiez Inc. ( ZUMZ ), all carrying a Zacks Rank #1 (Strong Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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