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Ascena Enhances Presence, Opens New Lane Bryant Store

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Ascena Retail Group Inc.ASNA continues to fortify its presence with the opening of one more Lane Bryant outlet at Westfield South Shore in Bay Shore, NY. The store will open doors for customers from today, with celebrations continuing over the weekend. Last week, the company announced the opening of two Lane Bryant outlets in Montana and Florida.

The company has announced a host of lucrative offers for attracting shoppers to these outlets. Customers attending the Grand Opening Events will not only get an opportunity to check out the brand's latest collection, but also stand a chance to win enticing giveaways. Along with surprise savings, shoppers visiting the new stores on the days of the opening celebration can win one of the 25 Lane Bryant Gift Cards worth $25, each day.

Lane Bryant is a wholly owned subsidiary of Ascena that operates about 762 stores in the U.S. as well as online. The brand targets plus-size women aged 30 to 45, and caters to women's sizes 14-28.

Ascena has been on a roll in terms of store expansion. In addition to the abovementioned stores, the company had introduced five new Lane Bryant outlets, one each in New Jersey, Georgia, California, Washington and Oregon, and re-opened two stores in New York and Florida.

With the consistent implementation of its store expansion strategy, Ascena aims to extend its presence and recognition across communities. As of the end of fiscal 2015 and following the acquisition of ANN Inc., Ascena operates about 4,900 stores across the U.S., Canada and Puerto Rico.

Zacks Rank

Ascena currently carries a Zacks Rank #3 (Hold). Some better-ranked retail stocks that look promising include Foot Locker, Inc. FL , sporting a Zacks Rank #1 (Strong Buy), American Eagle Outfitters, Inc. AEO and Citi Trends, Inc. CTRN , both carrying a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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