As Bitcoin Surges, Google Searches Suggest Little FOMO Among Retail Investors

Bitcoin has rallied sharply over this week

Web search data suggests popular interest in bitcoin remains at normal levels, despite a sharp price rally to near $16,000.

  • The top cryptocurrency has chalked up a nearly 50% gain in the past four weeks to trade as high as $15,971 earlier on Friday – a level last seen during the bull market frenzy between December 2017 and January 2018.
  • Some observers say the rally is now being driven higher by retail greed and fear of missing out (FOMO). However, Google data suggests otherwise.
  • Google Trends, a barometer used to gauge general interest in trending topics, is currently returning a value of 10 for the worldwide search query “bitcoin price.”
  • That’s significantly lower than the value of 93 observed in early December 2017 following bitcoin’s record break above $15,000.
  • The current reading is also lower than the peak of 19 observed in the second week of May when bitcoin underwent its third mining reward “halving.”
  • Google’s data suggests retail investors are showing calm over bitcoin’s recent rally and the market is far from being in a state of bull frenzy.
  • Google search values typically rise following a major bull run as high street investors, who missed the early rise, often scan the internet for price information before joining the market.
  • Google Trends provides access to a mostly unfiltered sample of actual search requests made to Google and scales their searches on a range of 0 to 100, according to the company.
  • FOMO action is widely considered a sign of an asset nearing a major top as retailers are usually the last to join the market.
  • But with popular interest still relatively low, it seems safe to say that FOMO is yet to take hold of the market and the ongoing institutional-driven rally has legs.
  • Bitcoin peaked at a record high of $20,000 in mid-December 2017. At the same time, the worldwide search query “Bitcoin Price” touched 100 on Google Trends.
  • It’s worth noting, though, that a high search value does not necessarily translate into increased buying pressure. Often investors search for information, but remain on the fence.
  • At press time, bitcoin is trading near $15,588, representing a 118% gain on a year-to-date basis. The figure of $15,971 reached early Friday was a 33-month high.

Also read: Bitcoin Hits $15,000: Here Comes the FOMO

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CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Its mandate is to inform, educate and connect the global community as the authoritative daily news provider dedicated to chronicling the space. Founded in May 2013, CoinDesk reaches millions interested in blockchain technology thru its website, social media, newsletters, podcasts and video. CoinDesk created the original reference rate known as the Bitcoin Price Index which is widely sourced in the media including The Wall Street Journal, Financial Times, CNBC and many others on a daily basis.

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