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Apple to lengthen iTunes previews

Apple ( AAPL ) announced its intentions to triple the duration of iTunes music previews, which will extend from 30 to 90 seconds, according to Mashable.com .

Lengthening these previews was long anticipated and a topic of industry scuttlebutt, with significant amounts of speculation focusing on a doubling to 60 seconds rather than a tripling. The change will apply to songs with duration of at least 2 minutes and 30 seconds.

Apple sent letters describing the change to various labels, whom the company believes will benefit from the increase.

"We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States," the letter from Apple states. "We believe that giving potential customers more time to listen to your music will lead to more purchases."

Apple did not disclose when previews' lengthening will occur but the initial belief is the change will indeed benefit sales while also making customers happy and minimizing complaints about previews that are too short.

However, it's unclear what kind of effect the new policy will have on Apple revenue or share value; the iTunes store remains a niche service, while the company derives most of its profits from hardware sales.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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