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Apple Event: Apple Watch Update

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Apple's ( AAPL ) Wednesday keynote kicked off with CEO Tim Cook addressing the company's latest product, the Apple Watch. Cook began by highlighting consumer reviews and flaunting the product's 97% customer satisfaction rating.

After Cook finished showing off the Watch's success, he invited senior vice president of operations Jeff Williams to the stage. Williams began by addressing some of the new updates to the Watch, specifically focusing on the new operating system and newly available applications.

Some of the notable new application updates include the addition of Transit to Maps, as well as the addition of Facebook Messenger, iTranslate, and a GoPro ( GPRO ) compatible application to the Watch App Store.

Williams then brought out some of the management team from AirStrip, a mobile healthcare application. With the AirStrip application on the Apple Wacth, doctors and nurses can track patients and send HIPAA-compliant messages to their coworkers. The founders of AirStrip also showcased the household uses of the application by showing how a mother could track their baby's heartrate and send messages to the family doctor.

Williams returned to the stage and announced that Apple had partnered with Hermes to create a hand-stripped leather model, which will be available later this year. Williams then showcased a handful of new colors for several of the Apple Watch models, including a Project Red band that will support global AIDS relief.

Williams concluded by announcing that Apple Watch OS2 will be available on September 16.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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