Personal Finance

Apple announces upgrades to consumer- and pro-grade desktops

Apple Inc. ( AAPL ) is tweaking its iMac consumer desktops and Mac Pro commercial-grade PCs for better performance.

The Cupertino, California company has made headlines of late for its sales successes with the iPad and iPhone - but it does, in fact, still make PCs. In sales terms, Apple's desktops lag those from Hewlett-Packard and Dell ( DELL ) - both equip their computers with Microsoft ( MSFT ) Windows - but Apple's just-announced refreshes may make the iMac and Mac Pro more competitive.

Both H-P and Dell generate a significant chunk of revenue from enterprise PC sales - and it's the enterprise market that Apple is targeting with the Mac Pro. The revised Mac Pro will be available with either four- or six-core processors, up to two video cards and as many as four hard drives.

The iMac comes less richly equipped, and its price is commensurately lower. The revised iMacs will be available with the latest Intel processors; Apple is also abandoning Nvidia's ( NVDA ) integrated graphics processors for discrete graphics processing units made by ATI.

Apple's desktop sales have been on the decline of late: It sold 1 million desktops in the second quarter, down from 1.15 million in the preceding three-month period.

By Steve Monfort

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.