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America Has Spoken, and These Are Its 4 Favorite Hotel Chains

Image source: Omni Hotels & Resorts.

After just a first stay, guests receive complimentary Wi-Fi, express check-in and check-out, and the opportunity to earn free nights. But, as you can see above, the rewards really start piling up once you spend 10 or more qualifying nights in an Omni Hotels room during the calendar year. Complimentary pressings, shoes shines, bottled water, evening housekeeping service, and late check-out are just some of the perks. Spend 30+ nights at Omni, and you could even qualify for a complimentary beverage on arrival as well as major room upgrades.

Keep in mind that upscale and luxury hotels tend to focus on more affluent customers, and well-to-do clientele are usually less affected by fluctuations in the economy. This means Omni's focus is entirely on promoting its progressive amenities and allowing those perks to drive loyalty.

America's favorite luxury hotel

For the "price is no object" hotel crowd, Marriott International 's Ritz-Carlton is the cream of the crop in terms of brand loyalty. Not to sound like a broken record, but it was also the top hotel in terms of customer satisfaction in J.D. Power's 2015 survey, taking the highest score in the luxury category -- and out of every hotel surveyed regardless of category, for that matter.

Image source: The Ritz-Carlton Hotel Company.

What makes Marriott's Ritz-Carlton the hotel you'll want to stay at? I'd suggest its two types of exclusivity (and let's face it, most people are going to the Ritz-Carlton for its exclusivity and to feel special).

First, Ritz-Carlton looks to build loyalty by catering to the unique. Omni, for instance, has great in-hotel perks. Ritz-Carlton, understanding that it's tough to really one-up its peers within the confines of the hotel room, focuses on offering its Ritz-Carlton Rewards program members offers to unique events, such as fine dining or art events, or perhaps even a golf getaway. Reward members also have the opportunity to donate their reward points to a charity of their choosing.

The other component is we really see a lot of emphasis placed on getting the right staff in its hotels. Ritz-Carlton staff members are told to be on the lookout for "unexpressed needs," essentially anticipating what a customer might need well in advance. Doing so helps create the emotional engagement needed to keep customers loyal to the brand. Given Ritz-Carlton's satisfaction ratings, it's obviously doing a good job of that, which should be great news for Marriott.

Do you have a go-to hotel chain? Share it, and your reasoning, in the comments below.

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The article America Has Spoken, and These Are Its 4 Favorite Hotel Chains originally appeared on Fool.com.

Sean Williams has no material interest in any companies mentioned in this article. You can follow him on CAPS under the screen nameTMFUltraLong, track every pick he makes under the screen nameTrackUltraLong, and check him out on Twitter, where he goes by the handle@TMFUltraLong.The Motley Fool owns shares of and recommends Marriott International. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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