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Amazon Ups Video Content with Original TV Pilot Releases - Analyst Blog

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Amazon.com Inc. 's ( AMZN ) film production division, Amazon Studios, released 13 original TV series pilots on its streaming service, Amazon Instant Video, in the U.S., U.K. and Germany.

Amazon Instant Video is a digital video streaming and download service that lets users rent, buy or subscribe to a range of video content.

These include seven comedy, drama and docu-series pilots - Cocked by Samuel Baum and Sam Shaw; Mad Dogs by Cris Cole; The Man in the High Castle directed by David Semel and written by Frank Spotnitz; Point of Honor directed by Randall Wallace and written by Carlton Cuse; Down Dog written by Robin Schiff and directed by Bradley Silberling; Salem Rogers directed by Mark Waters and a half-hour docu-series The New Yorker Presents produced by Dave Snyder and Dawn Ostroff.

Additionally, the company will debut three kids' pilots for preschool-aged children which include Buddy: Tech Detective created by Jon Burton, Dicker and Jocelyn Stevenson, Sara Solves It produced by WGBH and The Stinky & Dirty Show written by Guy Toubes. Other kids' pilots for children ages 6-11 years include Niko and the Sword of Light written by Rob Hoegee, Table 58 written by May Chan and Just Add Magic directed by Joe Nussbaum.

These pilots are available on the Amazon Instant Video streaming service where viewers can watch them free of cost. Amazon Studios will take a call on which shows to produce, going forward, depending on viewer feedback.

Amazon has been firing on all cylinders to boost its digital media sales and attract new users. In this regard, the company is focusing on all programs, including comedy, drama, docu-series and kids offerings to expand its content line-up and make Prime Instant video service more attractive to viewers.

These pilots will further extend the archive of shows available on Amazon's video streaming library, making it a significant force in the segment and increasing competition for Netflix Inc. ( NFLX ) and Apple ( AAPL ). At the same time, it will help Amazon to expand its footprint in the growing streaming market at a much faster rate.

Amazon is one of the major players in an extremely fast-growing market. In the third quarter of 2014, the company's revenues of $20.58 billion were up 6.4% sequentially and 20.4% year over year. Both product and service sales grew in double digits from the year-ago quarter, with the two categories contributing 78% and 22%, respectively.

Currently, Amazon carries a Zacks Rank #3 (Hold). A better-ranked stock from the same sector is Mercadolibre, Inc. ( MELI ), sporting a Zacks Rank #1 (Strong Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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