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Amazon Studios Okays Kids' Series Annedroids Season 2 - Analyst Blog

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Amazon.com Inc. 's AMZN film production division, Amazon Studios, approved the second season of its original kids' series - Annedroids. The show will premiere on Jul 2 for Prime members in the U.S.

Annedroids is a live-action adventure series featuring a young female scientist, Anne, and her friends. This series promotes learning through play, creativity and imagination instead of rote learning. It focuses on science, technology, engineering and math and is narrated by an 11-year old girl. In the second season, Anne and her friends are back in the junkyard for more experiments. J.J. Johnson is the creator and the executive producer of this series.

Prime members can view the first season of Annedroids on Amazon Instant Video apps for TVs, other connected and mobile devices for free. According to the company, the first season was a major hit and received the Grand Prize for Best Production in all categories at the Youth Media Alliance Awards of Excellence.

Additionally, Amazon Studio has eight original series lined up to be debuted this year and early next. These include comedy, drama and docu-series pilots and a few kids' series such as Wishenpoof!, Just Add Magic, and The Stinky & Dirty Show.

Increasing popularity of tablets, smartphones and connected TVs has enhanced online-video viewing and continues to attract consumers as well as leading technology companies like Google. Therefore, Amazon is leaving no stone unturned to boost its digital media sales and attract new viewers by adding kids' series to its content line-up and making Prime Instant video service more attractive.

Amazon is one of the major players in an extremely fast-growing market. In the first quarter of 2015, Amazon's revenues of $22.72 billion came within its guided range and just ahead of the Zacks Consensus Estimate. Both product and service sales grew strongly from the year-ago quarter and contributed 75% and 25%, respectively, to total revenue.

Stocks to Consider

Currently, Amazon has a Zacks Rank #3 (Hold). Some stocks in the same space that have been performing well are PetMed Express, Inc. PETS , Orbitz Worldwide OWW and Blue Nile Inc. NILE . All these stocks carry a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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